To design 'eye catching' in-store product signage to drive sales.

Add 'punch' to the current store signage by combining brighter colors with the unusual shape of the teardrop-shaped Bowflags. The 'wow' factor of the new signage will help draw customers to low visibility/low sales areas.

An unconventional approach solved a key signage dilemma. The new signage unified the store branding, enabled customers to more effectively navigate through the store and solved the long term issue of highlighting low visibility areas.