To design 'eye catching' in-store product signage to drive sales.

"The new signage really helped the 'flow' of the store by highlighting our key product areas. The lightweight and versatile signs make altering our displays fast and easy". --- Tim Means, Store Manager


Add 'punch' to the current store signage by combining brighter colors with the unusual shape of the teardrop-shaped Bowflags. The 'wow' factor of the new signage will help draw customers to low visibility/low sales areas.


An unconventional approach solved a key signage dilemma. The new signage unified the store branding, enabled customers to more effectively navigate through the store and solved the long term issue of highlighting low visibility areas.

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Key VMP Products Used Bowflag