To develop an innovative branded environment for the CAT hospitality NASCAR Chalet.

"VMP took our event to the next level! The design team did a great job pulling all the pieces together to create a dynamic space for us! Best of all, we are going to repurpose our canopy, Bowflags and accessories for our next trade show season. Kudos to VMP!" --- Eric Griffin, Promotions Manager, Milton CAT

Create and provide a branded Welcome Canopy to be used as an entrance to the main racetrack-provided Caterpillar chalet tent.

Add attention-grabbing pieces that can be seen from a distance to draw in attendees.

Brand the space with a variety of CAT-branded display products: autograph signing table cover, tall free standing banners and patented always "flying" flags that never droop with or without wind.


The hospitality chalet was powerfully branded closely following the corporate guidelines and served over 1,000 VIPs during the race weekend.

"VMP's design team does more than create signage. They put the 'WOW' into my event space." -- Renee Famula, Marketing Supervisor, Fabick CAT
CAT Licensed Merchandise ©2015 Caterpillar Inc.

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow,” “Caterpillar Corporate Yellow,”, the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.


Visual Marketing Products, a licensee of Caterpillar Inc.

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Key VMP Products Used
Table Drape
Bowflag Feather Banner Canopy