To develop an innovative branded environment for the CAT hospitality NASCAR Chalet.
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Create and provide a branded Welcome Canopy to be used as an entrance to the main racetrack-provided Caterpillar chalet tent.
Add attention-grabbing pieces that can be seen from a distance to draw in attendees.
Brand the space with a variety of CAT-branded display products: autograph signing table cover, tall free standing banners and patented always "flying" flags that never droop with or without wind.
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The hospitality chalet was powerfully branded closely following the corporate guidelines and served over 1,000 VIPs during the race weekend.
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