To provide high impact signage to designate the race course and brand the race day festival.

Use signage to brand the entire event including the race course and post race area to give the event a cohesive impact and gain recognition of future race participants.

VMP successfully branded the marathon. Beginning at the starting line, continuing throughout the race course and finishing at the post race area, the high impact branding components increased the event's visibiltiy and added a new level of professionalism to the event among participants and supporters.