To create a highly branded, 'mix and match' event marketing kit to help dealers/chapters/clubs/
branches promote the new Dingo product line and improve the 'branding' of their promotional events/product display areas.

The kits also needed to be flexible enough to use at sponsorship events and industry tradeshows nationwide.

VMP developed customized event kits with interchangeable components. Kits included canopy, table drapes, branded drink stations, A-frame signs and Bowflags.

As a result of the program's success, Toro has made the program available to Toro Corporate and the entire national dealer/chapter/club/branch network. The expanded program will provide custom 'mix and match' event kits for grand openings, special sales promotions, and other corporate marketing events.